Wind Wire: Social Media & Wind Energy

When the marketing team at Wind Energy Consulting & Contracting, Inc. (WECC) began to explore creating a social media strategy, we noticed some similarities between wind energy and social media.

Like wind energy, use of social media is not appropriate for everyone. Like wind energy, social media requires long term planning and strategy. Like wind energy, social media is not always orchestrated correctly, leading some to doubt its effectiveness.

As we investigated the current wind energy presence in the blogosphere, twittersphere and the magical world of Facebook, we became impressed with the amount and quality of activity within these social networks. There are multiple outlets focused on activism, education and mobilization. As consultants, it was important for us to educate – but for our strategy to be effective, we needed to find a niche to fill.

Finding our niche was as simple as talking to our clients. If you’ll allow us a moment to toot our own horn, we are very good at what we do. Our clients appreciate our expertise but they also appreciate the relationships that we form with them. It is that “personal touch” that truly sets us apart – and so our strategy was born.

We want people to know who we are and what we believe in. We want people to interact with us, ask us questions and share their hopes for the future. We want to help empower people who see wind energy projects as a way to save their family owned farms, generate income for their schools, and cut costs for their home or business. We even hope to put a smile on your face with The Adventures of Windy & Watt.

We continue to see the good that wind energy offers when implemented properly and we want to pay it forward. You may not read the tweets from @WECC_Energy and walk away with a wind energy degree but we promise to make you smile and make you think.

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